Independent performance marketing consultant · Malaysia

Creative minds.
Measurable
outcomes.

From the first impression to the final conversion. I connect strategy, creative and performance to help ambitious brands grow.

BRANDS & TEAMS I'VE WORKED WITH · SELECTED PORTFOLIO

01 / The approach

Not just ads.
Business impact.

I combine data-led decisions, conversion-focused creativity and a deep understanding of how people buy.

Core ad ecosystems
TikTok · Meta · Google

360°

Full-funnel thinking
Awareness to conversion

ROI

Performance-first
Decision framework

Clear priority
Meaningful growth

* Framework highlights, not client performance claims. Verified campaign metrics can be added through the future CMS.

02 / Selected case studies

Four engagements. Different challenges. One approach: strategy, execution and accountability. Client performance figures remain confidential.

03 / What I do

01 / Paid media

TikTok Ads, Meta Ads and Google Ads strategy, experimentation and optimisation.

02 / Commerce growth

Store operations, live commerce, product positioning and conversion strategy.

03 / Digital experiences

Websites, landing pages, analytics and the journeys that turn traffic into action.

04 / Creator collaborations

Creator projects featured in my existing KOL management portfolio. Click any creator to watch the campaign video.

05 / In their words